Giorgio Armani Parfums celebrated the launch of the fragrance Sì Le Parfum and the Sì Women's Circle on the 25th of May 2016 during the “Sì Gathering Day” followed by an exclusive cocktail party at Florence Hall in London, in the presence of Academy Award® winning actress Cate Blanchett, the face of the fragrance, Roberta Armani, and the perfumer, Julie Massé.
“The latest incarnation is my favorite of all of them because it’s the quintessence of Si,” said Cate Blanchett.
The new fragrance will be available for purchase in September 2016. It features notes of amber, blackcurrant, bergamot, vanilla and patchouli.