Artistic Perfumery at Pitti Fragranze

More than 200 perfumery niche brands will participate in the 12th edition of the Pitti Fragranze show, from September 12th to the 14th, at the Leopolda Station in Florence in Italy.

As part of the rich programme of the event, Intertrade Group presents “Unscent – Love Magic Potions”, an original concept and interactive installation by Cristiano Seganfreddo dedicated to love potions, set up in the Alcatraz Space in the Leopolda Station.

For this event, talented perfumers selected by Celso Fadelli have created “magic” and exclusive love potions. Powerful scents which mingle with the visual artworks of 8 international illustrators, accompanied by a literary path.

8 famous cases of Love Magic Potions, taken from all-time literature, complete the experienced narrating passions, tragedies and adventures linked to the spell of these love filters.