Did you know that washing your hair is not the only way to have hair that smells clean and fresh? According to 37%* of consumers, clean hair means fresh-smelling hair.
That is why MANE has developed FRESHPLEX™, a fragrance solution that makes hair smell like it has just been washed. FRESHPLEX™ has been tested and approved to fight unpleasant odours and help hair smell fresh and fragrant. Our solution has been proven to reduce the perception of unpleasant hair and scalp odours by up to 80%.
More specifically, our hair care sensory tests show that our FRESHPLEX™ solution can reduce the following unpleasant odours that can be associated with hair and scalp:
- sweat, 64%
- cooking odours, 54%
- cigarette smoke, 52%
Our perfumers use FRESHPLEX™ at a specific dosage to create customised fragrances applicable for a wide range of leave-on or rinse-off products.
With FRESHPLEX™, hair smells freshly washed!
*Source: M2P (MANE Property Panel) FRESHPLEX™ 2022