Webnews conference Pitti 2022 Content image

MANE participated to PITTI FRAGRANZE 2022 and was thrilled to present “Raw by MANE” conference around the ageless Rose icon.

MANE participated to PITTI FRAGRANZE 2022 and was thrilled to present “Raw by MANE” conference around the ageless Rose icon.

Attendees were embarked through an exclusive multi-sensory experience with Melanie Duhamel - Director of Fragrance Division Italy, Spain and Portugal, Cyril Gallardo - Ingredients Director EMEA, Mathilde Voisin - Ingredients Marketing Manager EMEA, and Mathieu Nardin - Perfumer.

They showcased our raw materials’ savoir-faire and gave the opportunity to smell our latest and most innovative ingredients from our Rose palette:

  • ROSE CENTIFOLIA sustainably sourced in Pays de Grasse
  • The upcycled ROSE ABSOFLOR UP
  • The surprising LYCHEE ROSE NEO JUNGLE ESSENCE™ co-extraction
  • Our latest biotechnology molecule and one of the rose odour key component: PhenylEthyl Alcohol

MANE also introduced for the very first time the MOLDOVA ROSE, a new botanic and terroir with a surprising fruity facet that evolves to tea and hay undertones.

For this special event, our perfumer Mathieu Nardin created five fragrances. Each of them was overdosed with one MANE Rose ingredient to highlight its olfactory impact.

He also took the occasion to unveiled Cuir de Rose, a perfume which pays tribute to this iconic flower and to the beautiful city of Florence.

If you missed our conference, click here to watch the replay.