Accademia del Profumo opens the doors to a unique adventure.
An olfactive journey that takes visitors to "immerse themselves" in a perfume bottle to discover a fascinating world full of emotions and to enhance the uniqueness of the perfumery chain.
The path is an interactive installation where more than 40 selected scents are presented in the botanical gardens of main Italian cities over the next three years.
The first two steps are Milan from the 16th to the 19th of June and Florence from the 9th to the 11th of September.
At the beginning of the exhibition visitors will discover “straordinario sentire”, an exclusive video clip showing what perfume has represented through history.