The winners of the 2019 Accademia del Profumo award were unveiled yesterday evening, at Palazzo Mezzanotte, an initiative that has reached its 30th edition, which aims is to enhance and promote fragrances and favor the development of the perfume industry in Italy.
Among the winners, 2 MANE creations was awarded:
- Sì Passione by Giorgio Armani, created by MANE perfumer Julie Massé as Miglior Profumo dell’anno femminile. (Best feminine fragrance of the year). A verdict decreed by more than 150,000 votes collected from January 21st to April 13th through the mini-website dedicated to the competition, the Accademia Facebook page and the "squilla e vinci (ring and win)" flyer available in 1,000 Italian perfumeries.
- Rinascimento – Tuscan Creations by Ferragamo Parfums, created by MANE perfumer Alex Lee, as Miglior Profumo Collezione esclusiva grande marca. (Best Fragrance brands exclusive collections). This award was identified by a technical jury composed of industry experts (members of the Directive Commission of Accademia del Profumo, beauty editor / bloggers, retail representatives)
Sì Passione, Giorgio Armani
A floral fruity fragrance, structured around Sì key markers, revealed with the radiance of the pear, the passion of jasmine and the sensuality of cedarwood. Sì Passione, the fragrance for women by Giorgio Armani, unleashes the passion of the Sì woman - empowered, feminine, and free.
Sì Passione is an intense, uncompromising scent for a confident woman willing to make extreme choices - a woman who dares to say yes. In Mr. Armani's own words, is "an irresistible combination of grace, strength and independence of spirit".
Sì Passione reiterates the keynote signature of Sì - blackcurrant Jungle Essence™ nectar, combined with a sparkling, joyful pear. The new Sì Passione fragrance combines intense vanilla with the blooms of rose, heliotrope and jasmine to create a sensual, fruity floral scent, reflective of the simultaneous delicacy and strength of femininity. At the very heart of Sì Passione is cedarwood and the modern ambery-woody Orcanox™, giving a maturity and character, mirroring a boldness of emotion, evoking true passion.
Rinascimento – Tuscan Creations by Ferragamo Parfums
Rinascimento is a unisex fragrance inspired by the ancient symbol of Florence, the lily. Top notes are a mix of Italian Mandarine, Basil and Green Pepper, for a powerful and sparkling impact. The flowery heart feels like a daring bouquet where the green notes of the Lily combine with the Tuberose magnetism and the delicate voluptuousness of the Iris Butter. Sandalwood and Orcanox™ add a sensual touch to the base, while the Vetyver makes it vibrant.