MANE & The Shanghai Fashion Weekend

The Shanghai Fashion Weekend is a consumer-oriented fashion event incorporating fashion exhibition, performances, interactive activities and on-the-spot purchase opportunities. 
Our Chinese team designed an olfactory journey for the Shanghai Fashion Weekend Season 4 which took place from October 12th to 14th.
3 fragrances were created by MANE perfumer Pauline BARTHALE for different exhibition halls as ambience scents intending to create a unique atmosphere and immerse visitors thereby soliciting all their senses.
“The Farm” evokes fresh cut grass and nature,
The cheerful “Playground Space” reminds visitors of their childhood with soft sweetness and powdery smell,
“Let’s Shop!”, designed for the on-the-spot purchase, is a very fashionable unisex fragrance with a mix of fresh mango, luxurious orris and precious spiced woods.
The olfactory experience definitely made this event unique!