Wpc 2012 092


MANE held a booth at the last World Perfumery Congress which took place in Mashantucket, Connecticut, from June 12th to June 14th 2012.

Eight natural ingredients were starred in a modern display inviting the participants to experience through sight, sound and most importantly smell, the beauty and richness of the elements Nature has to offer.

Each of nature’s four elements (air, earth, fire, water) were associated to two ingredients:
Air: Palo Santo Essential Oil and Cardamom Pure Jungle Essence
Earth: Hay Absolute and Fenugreek Alcoholic Resinoid
Fire: Bushman Candle Alcoholic Resinoid and Orris Natural Specialty
Water: Red Seaweed Pure Jungle Essence and Narcissus Absolute

These ingredients were specifically chosen to offer perfumers quality materials to let them build, use and express ideas to quickly respond to the most demanding developments, making the 5th element their creativity.