How to be sure that a fragrance will evoke a particular emotion? Until now, the design of a product always carried a degree of uncertainty. WELLMOTION™ takes this uncertainty out of the equation. Thanks to our new technology, we are now able to design fragrances that will exactly meet your consumers' desires.
WELLMOTION™ technology, based on unprecedented physiological measurements (more precise results thanks to 4 biomarkers compared with 2 by our competitors) and highly documented psychological measurements enables us to formulate emotionally reliable and certified fragrances.
The physiological tests in the WELLMOTION™programme are fast, accurate and easy to perform on a large scale. They deliver more reliable measurements than MRI and EEG, guaranteeing a fragrance that is exactly tailored to the customer's needs.
In order to offer a reliable and robust method for analysing emotions, MANE has joined forces with the CNRS and SkillCell (crowned by a soon to be released peer-reviewed study). A collaboration of this nature, unprecedented in the world of perfumes and fragrances, guarantees our customers a very high standard of process quality.