Fragrances

Innovative
technologies

Innovation, quality and performance

Our R&D teams are committed to providing superior performance in terms of long-lasting hold, malodour counteraction, and more to every fragrance solution we develop for our clients and their consumers. Throughout it all, we strive to create the highest degree of sensoriality, and ensure the utmost attention to safety and sustainability. Our GREEN MOTION™ tool, which integrates the 12 principles of Green Chemistry, drives our R&D and team of perfumers to develop new solutions with a consistently more eco-friendly approach.

At MANE, innovation sparks when consumer demands merge with state-of-the-art fragrance solutions.

WELLMOTION™

We capture what moves consumers
We know how difficult it is to capture emotions triggered by fragrances. Neuroscientists agree to say that there is still a long way to understand the biological mechanisms and discriminate the physiological effects between the smells.

This is the reason why we set up our WELLMOTION™ programme, a toolbox of implicit testing methodologies based on Cognitive Science, a holistic approach including Neuroscience, Psychology and Linguistics.

Fragrances are tested in defined country and product category on implicit reactions such as response time or spontaneous verbatim. As a result, we are able to translate emotions from fragrances into scores or claimable wording in your consumers’ country and context. To complete the approach, we can activate add-on modules on ingredients’ aromachological benefits and their mental representation in different countries.

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AQUAFINE™

Perfume reinvented
In 2009, after years of research and a patent, MANE pioneered the first biodegradable and alcohol-free Fine Fragrance on the market...

Perfume reinvented
In 2009, after years of research and a patent, MANE pioneered the first biodegradable and alcohol-free Fine Fragrance on the market.

In a fast-evolving market, our AQUAFINE™ fragrance microemulsion is more than ever the answer to the growing consciousness and sustainability concerns of consumers while not compromising on performance and sensoriality with a greener formula.

AQUAFINE™ is a fluid, transparent, biodegradable and highly fragrancing solution available for various categories of products from Fine Fragrance to Fabric Care.

In addition, our water-based microemulsion can be infused with a strand or skin-boosting ingredients like botanical extracts to enhance shine or hydration.

Formulated with 100% biodegradable ingredients and through a low energy and low-carbon manufacturing process, AQUAFINE™ scores 85/100 in our GREEN MOTION™ tool demonstrating the holistic performance towards environmental criteria.

MANENCAPS™ SD

Plant-based powder perfumes
How would you like to save water and minimise your carbon footprint? Introducing MANENCAPS™ SD, our plant-based fragrance matrix encapsulation for powder applications...

It is waterless, biodegradable, and made from bio-sourced ingredients.

A result of our extensive know-how in a smart industrial solution, this innovative product dissolves instantly, releasing volatile fragrance raw materials and a burst of fragrance at the beginning of the wash cycle.

It is ideal for powder-to-foam applications as well as deodorants, dry fragrances, and laundry powders.

MANENCAPS™ FC X2

Sustainable scent boosters for laundry care
Are you environmentally conscious but not ready to give up fresh, fragrant laundry? We have the solution: MANENCAPS™ FC X2, our sustainable scent boosters for laundry care...

This green and innovative solution is safe on all fabrics. Powered by plants, MANENCAPS™ FC X2 pearls are 98% biodegradable, 93% plant-based and made from 93% renewable carbon content.

We offer a wide range of fragrances including blue, pink, premium, active, and hypoallergenic, all of which are manufactured in one of our factories in France.

All our fragrances are eco-designed (GREEN MOTION™ score>50) and contain FRESHPLEX™, a malodour counteractant solution.

Who can say no to fresh-scented fabrics? Laundry scent boosters help towels, sheets and clothes smell clean and fresh for weeks!

MANENCAPS™ FC CLEEN

Biodegradable encapsulation for fabric softeners
What do you get when you combine biodegradability and performance in one solution? Introducing MANENCAPS™ FC CLEEN, MANE’s new next-generation eco-friendly microcapsule for fabric softeners...

MANENCAPS™ FC CLEEN is perfect for clients seeking a sustainable alternative to traditional encapsulation. This new biodegradable microcapsule meets OECD 301F biodegradability standards, demonstrating more than 60% biodegradability within 28 days whilst maintaining the same hedonic sensory perception as the previous version.

With MANENCAPS™ FC CLEEN, your laundry will smell and feel clean and fresh week after week while respecting the environment. Moreover, the microcapsule contains our innovative FRESHPLEX™ malodour counteractant solution for maximum efficiency.

MANE is actively working on expanding the use of this biodegradable microcapsule to other product categories to meet future demands for greener products that last just as long.

PURAKAN™

Nature repurposed anti-dandruff elixir
There is nothing quite like healthy, nourished and dandruff-free hair. At MANE we have developed a unique antidandruff solution that uses synergistic effects of different botanical extracts including an upcycled ingredient...

Proven efficiency in-vitro and in-vivo
The 3 natural actives decrease significantly the number of surviving Malassezia furfur at low dosage. Dandruff are visibly and significantly reduced (-34%) for 81% of the panel.

Safe for the scalp
PURAKAN™ ensures high cutaneous tolerance with no itchiness after 28 days of single daily use.

Safe for the planet
We are proud to offer a 100% natural solution that combines 2 essential oils and 1 upcycled fruit peel extract.

Augmented experience
As performance is also triggered by scents and feelings, we have paired our PURAKAN™ actives with outstanding fragrances and refreshing essential oils.

POWERBREEZE™

Long-lasting and diffusive air-freshening technology
Are you looking for the perfect air freshener for your car? Car air fresheners give your vehicle a clean and fresh scent, which contribute to a pleasant and relaxing driving experience...

They are also a welcome decorative addition for the car interior. However, not all types of car fresheners are suited to the high temperatures that can occur in your car. Additionally, the scent is usually much stronger (and even overwhelming!) during the first few days, which is a notable drawback with traditional paper air fresheners.

That’s why MANE invented POWERBREEZE™, a gel technology that diffuses a wide range of fragrances that has been specifically developed for small environments such as cars and bathrooms. POWERBREEZE™ gel technology allows the fragrance to be distributed evenly and consistently for up to 6 weeks at a perfume dosage of 10-40%.

These gels are perfect for in-car use due to their resistance to high temperatures up to 60°C.
POWERBREEZE™ gels can be made into any shape to adapt to any creative design.

Last but not least, the gelling reaction takes place at room temperature, which saves energy during the manufacturing process.

FRESHPLEX™

Patented molecules for malodour counteractant solution
Nobody wants to live in a house filled with nasty smells, as it can create an uncomfortable environment for everyone. A home should be a place where you feel relaxed, calm, and uplifted, so it is important to know how to effectively rid your household of bad odours...

Standard perfumes do not eliminate malodours; they simply mask them temporarily. The brain is still able to detect these unpleasant aromas, added to the perfume which can sometimes make the situation worse.

FRESHPLEX™ molecules are truly innovative in that they fight these unpleasant odours. MANE tested the effectiveness of its patented ingredients against molecules representative of unpleasant smells and complex malodours in various situations and conditions. This process ensured that all molecules selected were effective in fighting bad odours.

This is how we create FRESHPLEX™ certified fragrances, effective against all types of unpleasant odours, wherever they occur and for whatever reason: kitchen, bathroom, pets, sports etc.

The time has come to change the way we deal with nasty smells!

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