Innovation, quality and performance

Our R&D teams are committed to providing superior performance in terms of long-lasting hold, malodour counteraction, and more to every fragrance solution we develop for our clients and their consumers. Throughout it all, we strive to create the highest degree of sensoriality, and ensure the utmost attention to safety and sustainability. Our GREEN MOTION™ tool, which integrates the 12 principles of Green Chemistry, drives our R&D and team of perfumers to develop new solutions with a consistently more eco-friendly approach.

At MANE, innovation sparks when consumer demands merge with state-of-the-art fragrance solutions.

WELLMOTION™

We capture what moves consumers
We know how difficult it is to capture emotions triggered by fragrances. Neuroscientists agree to say that there is still a long way to understand the biological mechanisms and discriminate the physiological effects between the smells.

This is the reason why we set up our WELLMOTION™ programme, a toolbox of implicit testing methodologies based on Cognitive Science, a holistic approach including Neuroscience, Psychology and Linguistics.

Fragrances are tested in defined country and product category on implicit reactions such as response time or spontaneous verbatim. As a result, we are able to translate emotions from fragrances into scores or claimable wording in your consumers’ country and context. To complete the approach, we can activate add-on modules on ingredients’ aromachological benefits and their mental representation in different countries.