Shanghai inauguration Content Image

We are proud to announce the inauguration of the first Fine Fragrance Creative Centre in China in K11, the vibrant heart of Huangpu district in Shanghai. This milestone marks a significant moment in MANE's development in the Chinese market, demonstrating our unwavering commitment to innovation and excellence.

MANE Fine Fragrance Creative Centre Shanghai will serve as a beacon of collaboration and creativity for domestic and international fragrance clients alike. With a focus on craftsmanship and expertise, our Creative Centre will provide tailored services to meet the unique needs of each partner.

The Creative Centre boasts a multidisciplinary team comprising sales, marketing, and fragrance creation professionals dedicated to prioritising customer needs. Additionally, the Creative Centre will house a full-time perfumer, tapping into the collective strength and experience of MANE's global team to craft unique fragrance formulations for local clients.

The inauguration ceremony was graced by esteemed leaders including Samantha Mane, MANE Group Vice President and EMEA Region Director; Michel Mane, President MANE Americas; Mehdi LISI, MANE Global Fine Fragrance President; and Denis Raffaud, General Manager, MANE Greater China. Also in attendance were renowned perfumers Maxime Exler, Alex Lee, Serge Majoullier, and Véronique Nyberg. During the office tour, Serge Majoullier presented his mobile laboratory, which can be used to extract natural ingredients when travelling.

The opening ceremony heralded the commencement of a sensory journey in the form of an exhibition entitled "the Art of Becoming." Through this exhibition, MANE invites visitors to explore the crossroads of fragrance and art, enriching the aesthetics of life through the olfactory experience. By weaving our brand narrative into the event experience, we aim to leave visitors with a lasting impression of MANE’s vision and values.

The opening of MANE's Fine Fragrance Creative Centre underlines our mission to foster creativity, innovation, and collaboration in the art of perfumery and to strengthen partnerships for future growth.