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We know how difficult it is to capture emotions triggered by fragrances.
Neuroscientists agree to say that there is still a long way to understand the biological mechanisms and discriminate the physiological effects between the smells.

This is the reason why we set up our WELLMOTION™ programme, a toolbox of implicit testing methodologies based on Cognitive Science, a holistic approach including Neuroscience, Psychology and Linguistics.

Fragrances are tested in defined country and product category on implicit reactions such as response time or spontaneous verbatim.

As a result, we are able to translate emotions from fragrances into scores or claimable wording in your consumers’ country and context.

To complete the approach, we can activate add-on modules on ingredients’ aromachological benefits and their mental representation in different countries.